Case study
SPGE “John Atanasov”
Where technology meets sport
Mural composition for a school courtyard | Sofia, Iztok district
The starting point
How do you create an environment that reflects both a school’s technological identity and the world its students identify with?
For SPGE “John Atanasov”, we created two large-scale mural compositions that turn the facing facades into one shared visual story — a symbiosis of technology, sport and contemporary youth culture.
The project
Two facades. One visual story.
SPGE “John Atanasov” is a vocational school with a strong technological identity. The school leadership, however, wanted the new artistic intervention in the courtyard to communicate more than technology alone.
The aim was for the space to reflect another important part of student life — sport, with a primary focus on football and volleyball.
The architecture gave us an opportunity to take the idea even further.
Instead of treating the two large facades as separate canvases, we transformed them into two parts of a single composition that communicate visually across the entire school courtyard.
The challenge
Two facades. One identity.
The main challenge was to find a visual language that could naturally bring together two seemingly different worlds.
Technology and sport.
On one side — electronics, digital environments, engineering thinking and the future.
On the other — movement, energy, competitive spirit and dynamism.
The solution was not simply to place technological symbols next to sporting figures. We wanted both themes to feel like parts of the same world.
The concept
Sport through the visual language of the digital generation
We developed a contemporary graphic style inspired by gaming culture, digital aesthetics and the visual language through which young audiences communicate every day.
The figures are constructed from sharp geometric forms, saturated colour fragments and a sense of speed and movement.
The technological motifs are not a separate decorative element. They run through the composition itself — as lines, structures and graphic forms reminiscent of electronic circuits and digital interfaces.
Technology thus becomes part of the movement.
Football
Speed, collision and energy
One facade is dedicated to football.
Instead of a classic realistic sports scene, we chose an expressive composition with several figures in motion, built from layers of colourful geometric forms.
The result is a sense of speed, collision and energy — a visual language closer to contemporary game art aesthetics than to traditional sports illustration.
Volleyball
One shared artistic language
On the facing facade, we developed the volleyball theme.
The dynamic figure is combined with abstract elements and technological motifs that continue the project’s shared visual system.
The two works differ in composition but use the same artistic language.
This is what allows them to work not as two separate murals, but as one complete environment.
The space
Architecture as part of the artwork
One of the project’s strongest characteristics is the way the murals use the architecture of the school courtyard itself.
The two facades face one another, while the sports courts between them become the natural space that connects them.
The composition does not end at the wall. The entire courtyard becomes part of it.
Viewed from different positions, the two works continually enter into a new visual dialogue — with the buildings, the courts, the movement of students and the life of the school itself.
The result
An environment with a distinctive identity
The resulting space communicates the identity of SPGE “John Atanasov” without relying on literal or institutional solutions.
Technology is present through the artistic language.
Sport — through action and energy.
And the contemporary style connects everything with the people for whom this space was actually created — the students.
Two large facades became a recognisable visual landmark in the school courtyard and one shared composition that can be experienced from different points of view.
A space can educate, inspire and create identity.
Every school courtyard, corridor or facade can be much more than a functional environment. At Fine Art Factory, we develop murals and complete artistic concepts for schools and educational institutions, shaped around the architecture, the identity of the place and the people who use it every day.
Do you have a space you want to transform?
Contact us to discuss what you want to achieve and how we can transform it into an artistic concept.