Our working process

    From the first idea to the final stroke — see how we turn your vision into a mural with character.

    Process

    How we work

    Creating a mural is remarkably easy… for our clients, of course. Trust us and leave the heavy creative and physical work to us.

    Before realising any project we ask ourselves: “What is the message we want to send?” When working on commission, the concept is built around the client's goals, ideas and references.

    We are artists first, and our mission is to create quality art that enriches the living environment and lifts the human spirit. In public spaces, the concept always resonates with shared social values.

    The artistic design of a space includes defining the content of the composition, choosing the colour palette, preparing the concept design and the technical execution of the mural.

    What you can expect from us

    • Original concept design
    • Delivery on schedule
    • High-quality materials
    • Excellent execution
    • Contract and staged payment
    • Marketing development of the project

    Project stages

    01

    Concept design: idea + sketch

    We run a brainstorming session generating ideas for the content, style and colour palette of the composition. Once agreed with the client, we create sketches overlaid on photographs of the actual surfaces — giving a full preview and accurate scaling. When painting a human figure, we almost always run a professional photo session with a model, using the best profiles, portraits and light angles as references.

    02

    Technical execution of the mural

    Our team realises the concept on the designated surfaces using mixed techniques — brushes, rollers and aerosol sprays. Depending on the project, the style can lean towards graffiti, painting, still life or abstraction, or a balanced symbiosis of them all. High areas are painted from scaffolding or a lift. The process takes from a few days to a week or two, depending on scale and complexity.

    A mural can be created on almost any stable interior or exterior surface. In new and renovated spaces the best base is a sound, plastered and painted wall, which allows a high level of detail. Existing facades and rougher renders can also be painted — in those cases we adapt the technique, materials and style to the specific surface. On smooth substrates we work in detail with brushes, rollers and painterly techniques, while on textured and spray-applied facade renders we mainly use sprays and rollers. The space does not need to be renovated specially for the mural — every surface is assessed individually and we propose the appropriate technical solution.

    03

    Marketing development opportunities

    Murals can be a powerful marketing tool in their own right. We create unique brand designs covering surfaces up to entire facades of multi-storey buildings. Our supporting team, Fine Art Productions, shoots professional photo and video content of the process for both marketing and archive purposes.

    If you have an idea for a mural and would like an offer for its realisation, do not hesitate to write or call us.

    Send an inquiry
    Sketch, colour visualisation and the finished mural
    Technical visualisation of a mural in an architectural section
    Finished mural in the office space of DSK Bank

    Technical questions

    Frequently asked questions

    A few practical answers about surfaces, materials, preparation and the execution of a mural.

    01What surfaces can be painted on?

    A mural can be created on almost any sound and stable surface — interior walls, facades, concrete, various types of render and other suitable substrates. The technique and the materials are chosen according to the specific surface.

    02Does the wall need to be renovated beforehand?

    Not necessarily. In new or renovated spaces the optimal base is a sound, plastered and painted wall, but existing surfaces can also be used. If there are crumbling areas, serious cracks, damp or other substrate issues, we determine in advance what preparation is needed.

    03Can you paint on rough or textured render?

    Yes. The texture of the surface determines the appropriate artistic technique. On fine, smooth render we can execute highly detailed compositions and painterly elements. On rough and spray-applied facade render we adapt the design and work mainly with sprays and rollers, which give quality coverage over the texture.

    04How durable is a mural?

    With proper substrate preparation and suitable materials, murals are made for long-term use. The choice of primers, paints and protective coatings depends on whether the project is interior or exterior, as well as on the specific weather and usage conditions.

    05Can murals be painted outdoors?

    Yes. We create both interior murals and large-scale facade works. For exterior projects we use materials and technical solutions intended for outdoor conditions, taking into account the condition and exposure of the facade.

    06What materials do you use?

    Materials are selected individually for each project and surface. We use suitable primers, high-quality interior and facade paints, professional art materials and, where needed, additional protective coatings. The goal is both high artistic quality and maximum durability.

    07Is an on-site visit required?

    Not always. In many cases we can make an initial technical assessment from clear photos, video and approximate dimensions of the space. For large, complex or specific sites we arrange a physical site visit before final project planning.

    08How do you work on high facades and hard-to-reach surfaces?

    Depending on the height and access we use lifts, scaffolding or other suitable equipment. The required equipment is planned in advance as part of the project organisation.

    09How long does execution take?

    It depends on the area, the complexity of the composition, the surface and the working conditions. Smaller projects can be completed within a few days, while large facades and complex artistic projects may require one or more weeks. The specific schedule is set in advance and included in the offer.

    10Can we see how the mural will look beforehand?

    Yes. Before the technical execution we develop a concept design and visualise the composition on a photograph of the real space. The client sees the composition, colours, scale and the relationship of the work to the architecture in advance. Execution starts after the design is agreed and approved.

    Have a space you want to transform?

    Send us photos and approximate dimensions, or simply tell us about your idea. We will assess the potential of the space and propose a suitable artistic and technical approach.

    Discuss a project with us

    Trusted by

    Our clients

    Institutions & public organisations

    • European Commission Representation in Bulgaria
    • International Organization for Migration
    • Sofia Municipality
    • Burgas Municipality
    • Varna Municipality
    • Vratsa Municipality
    • Mezdra Municipality
    • Oryahovo Municipality
    • Bulgarian State Railways
    • Bulgarian Cardiac Institute
    • Bulgarian Football Union
    • Sofia Zoo

    Companies & brands

    • Coca-Cola
    • Kaufland
    • Hyundai
    • Heineken
    • DSK Bank
    • Sofia Mell
    • Domaine Boyar
    • CTP
    • River Park
    • IDEA Buildings
    • Burgos Stroy
    • MobiSystems
    • ScaleFocus
    • CoreTech
    • CNsys

    Hospitality & fitness

    • Happy Bar & Grill
    • Djanam
    • Ale House
    • Bar Petak
    • Shte Hapna
    • Athletic Fitness

    Clients and organisations we have delivered projects for include Sofia Mell (GoodMills), Domaine Boyar, DSK Bank, Happy Bar & Grill, the International Organization for Migration, Sofia Zoo and Burgas Municipality.

    Contact

    Let's create
    together

    contact@fineartfactory.bg
    +359 887 776 124
    Sofia, 20 Galileo Galilei St.

    Fine Art Factory Ltd · VAT: BG205193929